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Gym Management Software
Turn More Enquiries Into Members, With Less Admin
Every enquiry, conversation and follow-up lives in one system, with built-in AI and automation flows - from first contact to signed-up member.
Why it's different
A CRM built specifically for gyms
Everything you need to connect your data, leads and customers to grow your gym. No unnecessary extras or complicated set-up.
What matters to a gym owner
Other providers
CRM for class-based Gyms and PT's
A generic product, repurposed
Email, SMS & WhatsApp in one inbox
Often email only
Automations for leads and existing customers
Leads only
Integration with Gym Management Software
External tools required, low levels of functionality available
Included phone number for calls and messages
Extra
Human support
Bots & AI
WodBoard
Purpose built solution designed for gyms
Email, SMS & WhatsApp all available
Lead and Customers
Deep integration as standard
Included
Human support only
Purpose-built for class-based Gyms and PT's
Other providers: Generic product
WodBoard: Purpose built
Email, SMS & WhatsApp in one inbox
Other providers: Often email only
WodBoard: All channels available
Automations for leads and existing customers
Other providers: Leads only
WodBoard: Leads and Customers
Integration with Gym Management Software
Other providers: External tools required
WodBoard: Deep integration
Included phone number for calls and messages
Other providers: Extra
WodBoard: Included
Human support
Other providers: Bots & AI
WodBoard: Yes
Capterra
Playmarket
AppStore
Software Advice
A system that does the heavy lifting and lets you know when you need to jump in
WodBoard keeps every lead, message and task in one connected system, so nothing gets lost, and no one goes cold.
Everything you need to win the next member
All the tools you'd expect from a proper CRM, purpose-built for how gyms actually sell.
A pipeline built around your gym
See every lead and exactly where they are, from details captured to intro booked to signed up. Drag leads between stages as they progress.
- Fully customizable columns, name and order the stages.
- Run multiple pipelines for different customer types or locations.
- List and board views, with filtering to find any lead fast.
Follow-up that runs itself
Set automations that fire as leads move between stages, or when a member goes quiet, so no one falls through the gap.
- Trigger email, SMS or WhatsApp, create a task, alert a staff member or leave a note.
- Re-engage members automatically after a spell of inactivity.
- Automations available for leads and existing customers to handle the full customer lifecycle
One inbox for every conversation
Email, SMS and WhatsApp all flow into a single thread per contact, so anyone on your team can pick up where the last message left off.
- Full back-and-forth history against every lead and member.
- Make and log phone calls straight from the CRM.
- Alert team members when replies come in.
Nothing gets forgotten
Create one-off or repeating tasks, assign them to staff, and give everyone a clear view of what to do each day.
- Reminders keep outstanding tasks in front of your team.
- Require a note or photo to mark a task complete.
- Track the context of every customer interaction with tasks.
Capture leads from anywhere
Build forms that pull enquiries straight from your website and social media into the pipeline
- Standalone, embedded or pop-up, whatever suits the page.
- Capture details, book a trial, add custom questions and tag leads.
- Kick off an automated campaign the moment a form is submitted.
Connected to your calendar
Never double-book yourself again
Your CRM links to your Google Calendar, checking your personal commitments before anything gets booked. It talks to your WodBoard gym calendar too, so it won't offer an intro slot while you're coaching a class.
Gym timetable aware
Appointments respect your class schedule automatically, no clashes with sessions you're coaching.
Google Calendar synced
Personal commitments are checked before a slot is offered, so your day stays realistic.
From first enquiry to loyal member
One connected system carries every lead through the journey, so your team always knows the next step.
1. Capture
A form on your website or socials drops the enquiry straight into your pipeline, tagged and ready.
2. Nurture
You get alerted to follow up if the lead is hot. If not the CRM can nurture the lead until they're ready.
3. Convert
Convert a lead with ease - no need to re-enter details. The lead goes straight to your Gym Management Software.
4. Retain
Use CRM automations to keep in touch with the customer and spot patterns that indicate they're about to leave.
Not just for new leads
Works great alone. Works better with the WodBoard suite
The same CRM that lands new members helps you look after existing members too.
Customer automations
Birthdays, milestones and non-attendance nudges, triggered automatically to keep members engaged.
One calendar with all your appointments
Intros, 1:1s and classes share a single calendar, so your whole schedule sits in one place.
SMS & WhatsApp built in
Reach members on the channels they actually use, sent and tracked from the same system.
Automatic lead-to-customer conversion
When a lead signs up, they roll straight into a paying member, with no manual data entry required
GDPR built in
Marketing consent and data-handling tools baked in, so you can grow with confidence.
See The CRM In Action
Every lead in one place. Follow-up that runs itself. All connected to the software that already runs your gym.
Book a demoQuestions gym owners ask
A gym CRM is software that holds every member and lead record in one place and tracks each interaction with them — enquiries, trials, sign-ups, renewals and cancellations. It gives owners a single view of who is joining, who is engaged and who is at risk of leaving, without piecing it together from spreadsheets and inboxes.
A gym CRM handles the relationship side — leads, communication, member history and retention. Gym management software handles operations: bookings, payments, class schedules and staff rotas. WodBoard does both in one system, so a lead captured today becomes a paying member on the same platform, with no re-keying between tools.
By making at-risk members visible before they cancel. A gym CRM tracks attendance patterns, failed payments and drops in engagement, then surfaces the accounts that have gone quiet so you can act.
Yes we can migrate your data from your existing CRM
Yes — it's one system rather than an integration. Bookings, payments, class attendance and member communications all write back to the same member record, so the CRM reflects what's actually happening in the gym in real time, with no syncing or duplicate data entry.